Introducing Call Review: Upload Any Sales Call and Ava Analyzes It
Until today, Ava did one thing extremely well: she trained your reps on simulated calls. But every sales manager we talk to has the same folder sitting somewhere — hours of real call recordings that nobody has time to listen to, let alone break down rep by rep. The coaching gold is in there. It just never gets mined.
That changes with Call Review, live now for Pro, Ultra, and Enterprise teams. Upload any real sales call — MP3, WAV, M4A, and most common formats — and Ava does what she already does after every training session, on the real thing: transcribes the call speaker by speaker, scores it across the same coaching categories your reps train on, and writes coaching that quotes the actual conversation.
Coaching that quotes the call
Generic feedback doesn't change behavior. Ava's does, because it's anchored to the exact moments that decided the call: the line that built rapport, the objection that went unanswered, the closing ask that came two minutes too late. Each category — Communication, Objection Handling, Rapport, and the deal-advancement work — gets a breakdown of what happened, what went right or wrong, and the words to use next time.
Ava knows a closing call isn't a cold call
Real call folders aren't just cold outreach. They're follow-ups, gatekeeper battles, closing calls on submitted applications, and renewal conversations with existing clients. Call Review detects the stage of the deal and scores accordingly: on a closing call, Ava evaluates how the rep presented terms, converted rates into real dollars, and drove to a commitment — she doesn't ding anyone for “skipping qualification” on a client who was qualified weeks ago. Retention calls get the same treatment, scored on account review and re-engagement.
Her own voice, on your calls
Every reviewed call also gets Ava's Take — a spoken debrief, in Ava's own voice, walking the rep through the strongest moment, each coaching category, and the two most important changes for the next call. It's the closest thing to a manager sitting down with the rep after every single call — except it happens for every upload, within minutes.
On top of the coaching, each call gets the full analytics treatment: talk-time balance, sentiment flow, filler words, speaking pace, energy — and on Ultra, the complete AI-insights dissection your team already uses on training sessions, from sales-execution metrics to emotional intelligence.
Priced like everything else with Ava
There's no separate license and no per-seat charge. Uploads are billed per minute at your plan's existing voice rate, metered per second — a ten-minute call costs exactly ten minutes. Recordings are stored privately, never used to train AI models, and follow the same retention rules as everything else in your account.
Call Review is available today on Pro, Ultra, and Enterprise plans — it's already in your sidebar. For teams on the fence about which plan fits, this is the feature that pays for itself the first week: your reps train with Ava, and now their real calls close the loop.